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The GNZ brand was created in 2021 with a focus on the concept of fashion sport
and the selection of current trends.
The idea of fashion sport was so new and fresh that information about the brand was immediately picked up by such publications as Vogue, Elle, L'oficiele.
The brand's identity is that every girl wearing a GNZ knitted suit at an affordable price is in touch with the world of high fashion.
The world of high fashion has become accessible to all girls thanks to the brand's positioning as a mass market, but with the brand's recognition by fashion experts, fashion publications, famous TV presenters, artists, influencers and bloggers.
About the name:
GNZ stands for Glowing Natural Zealous
These three words describe our target audience.
When you touch GNZ, you enter the world of fashion sports, where we have the best selection of fashion trends for every day.
About the product and features:
The key positions are convenience, simplicity, beauty of lines and the right oversize.
Let's try to explain the key positions and advantages of the product using the example of the sweatshirt item.
Each oversized sweatshirt has a fairly large volume and a low armhole, but at the same time has a narrow cuff and a narrow elastic band at the bottom, which allows you to create the right volume that will keep its shape.
That is, this volume of the product will emphasize the client's fragility and grace, unlike a simple oversized product that hides the figure.
GNZ directions:
- GNZ fashion sport (knitted suits, sports knitted dresses, etc.)
- GNZ sporty line (biflex clothing for the gym and yoga)
- GNZ fashion line (we take trends and make drops, more towards stylization)
Welcome to GNZ Club!